I’m a London-based social media producer, strategist and writer with a decade of experience in digital content and journalism.

I specialise in social-first storytelling, working within the full content process from concept to research, scripting, filming, presenting and editing. I also develop social strategies and campaigns, managing channels day-to-day and using performance insights to grow audiences and optimise content.

Most recently, I spent four years at Parley for the Oceans, where I launched and grew its TikTok channel to 43,000+ followers organically and produced short-form content around ocean news, sustainability and fashion, generating more than 40 million organic views.

I’ve worked on the development of campaign strategies for Parley’s global collaborations with Dior, adidas, Major League Soccer, Manchester United, Inter Miami and Real Betis. I have also worked on freelance social strategy for NGOs, newsrooms and e-commerce start-ups.

I approach social media content through an editorial lens: finding the story, understanding the audience and making nuanced subjects into engaging content. My writing has appeared in Dazed, AnOther, The Independent, Hyphen, The New Arab and The Guardian, covering culture, identity, politics and faith.

I work with organisations, brands and agencies across social strategy, short-form video, creative development and content production.

Get in touch: ruqaiyaharis93@gmail.com